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Digital Transformation-From The Why To The How (Tarkoff,Schlaubitz,Garfield,Wolcott) | DLD New York
https://i.ytimg.com/vi/4zU2lmkRh6M/hqdefault.jpg
PT30M31S
2017-05-18 13:51:32 UTC
https://www.youtube.com/watch?v=4zU2lmkRh6M
https://www.youtube.com/embed/4zU2lmkRh6M
Digital has reached a tipping point. It is now the preferred channel for consumers to have their questions answered, and those forward-looking brands that crack the code and provide fantastic experiences on digital will endure. Brands know this, and accept that digital is the new reality, but implementing it the right way is easier said than done.

Digital Transformation-From The Why To The How

530 Views


Digital has reached a tipping point. It is now the preferred channel for consumers to have their questions answered, and those forward-looking brands that crack the code and provide fantastic experiences on digital will endure. Brands know this, and accept that digital is the new reality, but implementing it the right way is easier said than done.

SPEAKERS

Rob tarkoff 3x4 portrait
Rob Tarkoff
Lithium Technologies
President & CEO
Lithium Technologies
http://oiip.dld2011.com/users/rob-tarkoff
San Francisco
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/rob-tarkoff/large/Rob-Tarkoff_Quadrat.jpg
Alexander.schlaubitz 10 3x4
Alexander Schlaubitz
Lufthansa AG
VP Marketing
Lufthansa AG
http://oiip.dld2011.com/users/alexander-schlaubitz
Frankfurt
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/alexander-schlaubitz/large/alexander.schlaubitz-10_quad.jpg
Garfield 3x4
Brad Garfield
Wirecard
Vice President of Product Development
Wirecard
http://oiip.dld2011.com/users/brad-garfield
Philadelphia
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/brad-garfield/large/garfield_quad.jpg
Wolcott 3x4
moderated by
Robert Wolcott
Kellogg School of Management
Co-Founder & Executive Director, Kellogg Innovation Network
Kellogg School of Management
http://oiip.dld2011.com/users/robert-wolcott
Evanston
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/robert-wolcott/large/wolcott_quad.jpg