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Reaching Out To Generation Z (Melanie Mohr, Yeay & Brit Morin, Brit + Co) | DLD New York
https://i.ytimg.com/vi/KygJuN4_-iI/hqdefault.jpg
PT24M49S
2017-05-19 11:44:57 UTC
https://www.youtube.com/watch?v=KygJuN4_-iI
https://www.youtube.com/embed/KygJuN4_-iI
Generation Z is the generation after Millennials. They are digital natives, who are setting the trends on how we communicate and consume media. Marketers are confronted with the challenge of how to reach this interest group. How do they tick? What persuades them?

Reaching Out To Generation Z

323 Views


Generation Z is the generation after Millennials. They are digital natives, who are setting the trends on how we communicate and consume media. Marketers are confronted with the challenge of how to reach this interest group. How do they tick? What persuades them?

SPEAKERS

Ceo melaniemohr 3x4
Melanie Mohr
YEAY GmbH
Founder & Managing Director
YEAY GmbH
http://oiip.dld2011.com/users/melanie-mohr
Berlin
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